A game theory approach in seller-buyer supply chain

Esmaeili, M, Aryanezhad, M and Zeephongsekul, P 2009, 'A game theory approach in seller-buyer supply chain', European Journal of Operational Research, vol. 195, no. 2, pp. 442-448.


Document type: Journal Article
Collection: Journal Articles

Title A game theory approach in seller-buyer supply chain
Author(s) Esmaeili, M
Aryanezhad, M
Zeephongsekul, P
Year 2009
Journal name European Journal of Operational Research
Volume number 195
Issue number 2
Start page 442
End page 448
Total pages 7
Publisher Elsevier Science Bv
Abstract In this paper, several seller-buyer supply chain models are proposed which incorporate both cost factors as well as elements of competition and cooperation between seller and buyer. We assume that unit marketing expenditure and unit price charged by the buyer influence the demand of the product being sold. The relationships between seller and buyer will be modeled by non-cooperative and cooperative games, respectively. The non-cooperative game is based on the Stackelberg strategy solution concept, where we consider separately the case when the seller is the leader (Seller-Stackelberg) and also when the buyer is the leader (Buyer-Stackelberg). Pareto efficient solutions will be provided for the cooperative game model. Numerical examples presented in this paper, including sensitivity analysis of some key parameters, will compare the results between different models considered.
Subject Operations Research
Keyword(s) Cooperative and non-cooperative game theory
Marketing
Pricing
Seller-buyer supply chain
DOI - identifier 10.1016/j.ejor.2008.02.026
Copyright notice © 2008 Elsevier B.V. All rights reserved.
ISSN 0377-2217
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Citation counts: TR Web of Science Citation Count  Cited 113 times in Thomson Reuters Web of Science Article | Citations
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