E-Commerce diffusion in small island countries: The influence of institutions in Barbados

Molla, A, Taylor, R and Licker, P 2006, 'E-Commerce diffusion in small island countries: The influence of institutions in Barbados', Electronic Journal on Information Systems in Developing Countries, vol. 28, no. 2, pp. 1-15.


Document type: Journal Article
Collection: Journal Articles

Title E-Commerce diffusion in small island countries: The influence of institutions in Barbados
Author(s) Molla, A
Taylor, R
Licker, P
Year 2006
Journal name Electronic Journal on Information Systems in Developing Countries
Volume number 28
Issue number 2
Start page 1
End page 15
Total pages 15
Publisher EJISDC
Abstract This paper concerns the role of institutions in promoting the diffusion of e-commerce. Using institutional theory as a framework of analysis, the paper evaluates institutional interventions over a six-year period in Barbados and how that impacted on the national environment for e-commerce. The paper explicates the institutional powers of influence and regulation in the context of the ideologies of market supply and demand for e-commerce. It concludes that at the early stage of e-commerce diffusion both public and external institutions play key roles in creating conducive conditions and in providing the impetus necessary for the spread of e-commerce respectively. However, the sustainability of e-commerce depends on 'bottom-up' entrepreneurial mobilization to maintain the momentum for growth 'top-down' interventions create.
Subject Interorganisational Information Systems and Web Services
ISSN 1681-4835
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