Identifying the drivers behind housing preferences of first-time owners

Reed, R and Mills, A 2007, 'Identifying the drivers behind housing preferences of first-time owners', Property Management, vol. 25, no. 3, pp. 225-241.

Document type: Journal Article
Collection: Journal Articles

Title Identifying the drivers behind housing preferences of first-time owners
Author(s) Reed, R
Mills, A
Year 2007
Journal name Property Management
Volume number 25
Issue number 3
Start page 225
End page 241
Total pages 17
Publisher Emerald Group Publishing
Abstract PURPOSE - The purpose of this paper is to provide a rare insight into the motivation behind first-time buyers when looking to purchase their first home. The factors driving demand preferences for detached housing are constantly changing and difficult to measure, and often deemed to be a complex bundle of attributes. DESIGN/METHODOLOGY/APPROACH - The research in this paper is based on interviews with purchasers at a series of locations across Melbourne, Australia, who were actively seeking to purchase a home for the first time. The data were analysed using factor analysis to identify the core decision criteria in a new house that were most sought after. FINDINGS - The findings in this paper confirmed that "financial" issues accounted for approximately 30 percent of the actual decision by first-time buyers to purchase housing, where decisions relating to the timing and choice of housing are dependent on "site-specific" factors. RESEARCH LIMITATIONS/IMPLICATIONS - The research in this paper is aimed specifically at first time buyers only and the influencing factors behind their purchasing decisions. PRACTICAL IMPLICATIONS - The paper shows that, if consideration is given to the characteristics that first-time owners are looking for, providers of new housing would be better equipped to meet this demand and maximise construction efficiency. ORIGINALITY/VALUE - In the paper the emphasis was placed on identifying and analysing the decision criteria behind first-time buyers, which provided an invaluable insight into their concept of a suitable residence. Rather than analysing sales transactions after they have been completed, this research considers aspects of new houses that first-time owners are actively searching for, prior to making their purchase.
Subject Building Construction Management and Project Planning
Keyword(s) Residential homes
Consumer behaviour
DOI - identifier 10.1108/02637470710753611
Copyright notice © Emerald Group Publishing Limited
ISSN 0263-7472
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