Embracing Guanxi: The Literature Review

Zhang, J and Pimpa, N 2010, 'Embracing Guanxi: The Literature Review', International Journal of Asian Business and Information Management, vol. 1, no. 1.

Document type: Journal Article
Collection: Journal Articles

Title Embracing Guanxi: The Literature Review
Author(s) Zhang, J
Pimpa, N
Year 2010
Journal name International Journal of Asian Business and Information Management
Volume number 1
Issue number 1
Publisher IGI Global
Abstract Guanxi is deeply ingrained in Chinese society and business etiquette; therefore, it is critical to understand and appreciate it to gain a commercial foothold in China. This paper explores the fundamental differences between Chinese and Western approaches to business dealings, to identify the factors that make it difficult for Western managerial practises to adopt guanxi. The authors identify the differences in the perception of trust in both societies and how this ultimately leads to clashes in cultures. However, there is also a need for Western practices to be more flexible and appreciate guanxi and its implications if multinational corporations are to succeed in China. The paper concludes by suggesting a possibility for both approaches to co-operate well, given the relative success of each approach in their respective cultures.
Subject Studies of Asian Society
International Business
Keyword(s) Business relationship
Chinese Culture
ISSN 19479638
Version Filter Type
Access Statistics: 330 Abstract Views  -  Detailed Statistics
Created: Wed, 22 Dec 2010, 10:15:00 EST by Catalyst Administrator
© 2014 RMIT Research Repository • Powered by Fez SoftwareContact us