Integrating issue management with strategic planning: Unfulfilled promise or future opportunity?

Jaques, A 2009, 'Integrating issue management with strategic planning: Unfulfilled promise or future opportunity?', International Journal of Strategic Communication, vol. 3, no. 1, pp. 19-33.


Document type: Journal Article
Collection: Journal Articles

Title Integrating issue management with strategic planning: Unfulfilled promise or future opportunity?
Author(s) Jaques, A
Year 2009
Journal name International Journal of Strategic Communication
Volume number 3
Issue number 1
Start page 19
End page 33
Total pages 15
Publisher Routledge
Abstract Issue management evolved from environmental scanning and other precursors to help business organizations recognize and respond proactively to an increasing variety of external issues beyond traditional economic and business-competitive challenges. Some early business scholars and practitioner advocates of issue management perceived an important link to strategic planning but their formative vision remains only partly realized in operational practice. This paper considers and compares the two disciplines, including the almost careless use of the word strategic and the need for a more versatile taxonomy. It then explores reasons why the early promise of integration has gone largely unfulfilled, and suggests ways forward to achieve greater alignment.
DOI - identifier 10.1080/15531180802606539
ISSN 1553-118X
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