'Social drivers' as predictors of yoghurt consumption in China

Lowe, A and Worley, T 2003, ''Social drivers' as predictors of yoghurt consumption in China', Food Australia, vol. 55, no. 1,2, pp. 42-44.


Document type: Journal Article
Collection: Journal Articles

Title 'Social drivers' as predictors of yoghurt consumption in China
Author(s) Lowe, A
Worley, T
Year 2003
Journal name Food Australia
Volume number 55
Issue number 1,2
Start page 42
End page 44
Total pages 3
Publisher Australian Institute of Food Science and Technology Inc.
Abstract A survey of yoghurt consumption by female consumers in Beijing showed 42% consuming often, 26% occasionally and 32% never. Consumers were generally younger and more driven by materialistic values than non- consumers. 'Social drivers' are presented as a tool for marketers to predict the use of consumer products.
Subject Marketing Management (incl. Strategy and Customer Relations)
ISSN 1032-5298
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