Addressing major sponsorship risks: A program for research into crises triggered by athletes

Wilson, B, Westberg, K and Stavros, C 2009, 'Addressing major sponsorship risks: A program for research into crises triggered by athletes' in Nathalie Dens, Patrick De Pelsmacker (ed.) Advertising Research: Message, Medium and Context, Garant Publishers, Antwerp, Belgium, pp. 305-315.


Document type: Book Chapter
Collection: Book Chapters

Title Addressing major sponsorship risks: A program for research into crises triggered by athletes
Author(s) Wilson, B
Westberg, K
Stavros, C
Year 2009
Title of book Advertising Research: Message, Medium and Context
Publisher Garant Publishers
Place of publication Antwerp, Belgium
Editor(s) Nathalie Dens, Patrick De Pelsmacker
Start page 305
End page 315
Subjects Marketing Communications
Sport and Leisure Management
Communication and Media Studies not elsewhere classified
Summary Not available
Copyright notice Copyright Garant Publishers & The Authors 2009
ISBN 9789044123876
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