A technique for ranking friendship closeness in social networking services

Sun, Z, Yearwood, J and Firmin, S 2013, 'A technique for ranking friendship closeness in social networking services', in Hepu Deng and Craig Standing (ed.) ACIS 2013: Information systems: Transforming the Future: Proceedings of the 24th Australasian Conference on Information Systems, Melbourne, Australia, 4-6 December, 2013, pp. 1-11.


Document type: Conference Paper
Collection: Conference Papers

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Title A technique for ranking friendship closeness in social networking services
Author(s) Sun, Z
Yearwood, J
Firmin, S
Year 2013
Conference name 24th Australasian Conference on Information Systems (ACIS)
Conference location Melbourne, Australia
Conference dates 4-6 December, 2013
Proceedings title ACIS 2013: Information systems: Transforming the Future: Proceedings of the 24th Australasian Conference on Information Systems
Editor(s) Hepu Deng and Craig Standing
Publisher RMIT University
Place of publication Melbourne, Australia
Start page 1
End page 11
Abstract The concept of friend and friendship are critical to both theoretical and empirical studies of social relations, social media and social networks. Measuring the closeness among friends is a big issue for developing online social networking services (SNS) such as Facebook. This paper will address this issue by proposing a technique for ranking friendship closeness in SNS. The technique consists of an algorithm for ranking need-driven friendship closeness and an algorithm for behaviour-based friendship closeness in online social networking sites. The former is based on Maslow’s hierarchy of needs, while the latter is based on behaviours of users on Facebook and TOPSIS. Examples provided illustrate the viability of the proposed algorithms. The research in this paper shows that ranking friendship closeness will facilitate understanding of needs and behaviours of friends and of friendships in SNS. The proposed approach will facilitate research and development of social media, social commerce, social networks, and SNS.
Subjects Other Information and Computing Sciences
Keyword(s) Social networks
social media
friendship
online social networking services (SNS)
Facebook
Copyright notice © 2013. The Authors
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