Business modeling needs process-orientation - framework development and testing

Voigt, M, Fordey, M, Malsbender, A, Ortbach, K, Plattfaut, R and Niehaves, B 2013, 'Business modeling needs process-orientation - framework development and testing', in Hepu Deng and Craig Standing (ed.) ACIS 2013: Information systems: Transforming the Future: Proceedings of the 24th Australasian Conference on Information Systems, Melbourne, Australia, 4-6 December, 2013, pp. 1-11.


Document type: Conference Paper
Collection: Conference Papers

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Title Business modeling needs process-orientation - framework development and testing
Author(s) Voigt, M
Fordey, M
Malsbender, A
Ortbach, K
Plattfaut, R
Niehaves, B
Year 2013
Conference name 24th Australasian Conference on Information Systems (ACIS)
Conference location Melbourne, Australia
Conference dates 4-6 December, 2013
Proceedings title ACIS 2013: Information systems: Transforming the Future: Proceedings of the 24th Australasian Conference on Information Systems
Editor(s) Hepu Deng and Craig Standing
Publisher RMIT University
Place of publication Melbourne, Australia
Start page 1
End page 11
Abstract Organizations have to continuously align their value propositions with changing market requirements. Business modeling is an established approach for capturing new business ideas that deliver value to customers. Business model frameworks are an instrument for structuring business models. However, existent frameworks disregard the process as central element of business models. Process-orientation in business modeling is potentially useful, since information from the business model may be seamlessly transformed to business operations. Furthermore, views of different organizational stakeholders may be naturally integrated in the process perspective. Hence, we propose the process-oriented business model framework Octoproz. We present its iterative development and apply Octoproz to a real-life scenario to exemplify and discuss its advantages and disadvantages. Results suggest that the application of Octoproz leads to a better understanding of the expected business process, more efficient project coordination, and improved alignment of stakeholder expectations.
Subjects Other Information and Computing Sciences
Keyword(s) Business model
business model framework
process-orientation
service development
Copyright notice © 2013. The Authors
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