What drives the rapid upgrading behaviour of consumer electronic products?

Thornton, S 2016, What drives the rapid upgrading behaviour of consumer electronic products?, Doctor of Philosophy (PhD), Economics, Finance and Marketing, RMIT University.


Document type: Thesis
Collection: Theses

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Title What drives the rapid upgrading behaviour of consumer electronic products?
Author(s) Thornton, S
Year 2016
Abstract This study has examined the upgrading of consumer electronic products. Psychological influences such as innovativeness, market mavens, materialism and brand loyalty were investigated and an amalgamated construct termed a psychological predisposition to rapidly upgrade; (PPRU) has been introduced to better explain product upgrading. Vicarious innovativeness, vicarious adoption and disposal considerations were also associated with upgrade speed and future intent to quickly upgrade. Specific integrated marketing campaign initiatives are suggested for managers with regular replacement product introduction strategies.
Degree Doctor of Philosophy (PhD)
Institution RMIT University
School, Department or Centre Economics, Finance and Marketing
Subjects Marketing Communications
Marketing Management (incl. Strategy and Customer Relations)
Consumer-Oriented Product or Service Development
Keyword(s) Upgrading, consumer
Vicarious innovativeness
Vicarious adoption
Disposal
Upgrading
Consumer
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Created: Fri, 07 Jul 2017, 14:19:28 EST by Adam Rivett
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