Brand personality in a membership-based organisation

Smith, A, GRAETZ, B and WESTERBEEK, H 2006, 'Brand personality in a membership-based organisation', International Journal of Nonprofit and Voluntary Sector Marketing, vol. 11, no. 3, pp. 251-266.


Document type: Journal Article
Collection: Journal Articles

Title Brand personality in a membership-based organisation
Author(s) Smith, A
GRAETZ, B
WESTERBEEK, H
Year 2006
Journal name International Journal of Nonprofit and Voluntary Sector Marketing
Volume number 11
Issue number 3
Start page 251
End page 266
Total pages 16
Publisher John Wiley & Sons Ltd
Abstract Not available
Subject Consumer-Oriented Product or Service Development
ISSN 1465-4520
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Created: Wed, 17 Jul 2013, 15:24:00 EST by Catalyst Administrator
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