Building a niche brand: brand values as a guide for entrepreneurial action

Beverland, M and Lockshin, L 2004, 'Building a niche brand: brand values as a guide for entrepreneurial action', Qualitative Market Research: An International Journal, vol. 7, no. 3, pp. 172-182.


Document type: Journal Article
Collection: Journal Articles

Title Building a niche brand: brand values as a guide for entrepreneurial action
Author(s) Beverland, M
Lockshin, L
Year 2004
Journal name Qualitative Market Research: An International Journal
Volume number 7
Issue number 3
Start page 172
End page 182
Total pages 11
Publisher Emerald Group Publishing LTD.
Abstract Not available
Subject Marketing Management (incl. Strategy and Customer Relations)
ISSN 1352-2752
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Created: Wed, 17 Jul 2013, 15:24:00 EST by Catalyst Administrator
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