Above the bottom line: Understanding Australian screen content producers

Cameron, A, Verhoeven, D and Court, D 2010, 'Above the bottom line: Understanding Australian screen content producers', Media International Australia, no. 136, pp. 90-102.


Document type: Journal Article
Collection: Journal Articles

Title Above the bottom line: Understanding Australian screen content producers
Author(s) Cameron, A
Verhoeven, D
Court, D
Year 2010
Journal name Media International Australia
Issue number 136
Start page 90
End page 102
Total pages 13
Publisher University of Queensland Press
Abstract The recently completed Australian Screen Producer Survey provides the most current and detailed picture of the culture, motivations and aspirations of a highly influential sector of the content production industries. Drawing upon the results of the survey, this article reflects on the historical and theoretical difficulties entailed in defining the producer as a professional category, before outlining some of the survey's key findings. In particular, it examines producers' demographic and sectoral profile, analyses their attitudes towards the relative importance of education and experience, and explores their underlying motivations.
Copyright notice © University of Queensland Press
ISSN 1329-878X
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