Assessing consumer behaviour students in Australian universities

Ling, P 2014, 'Assessing consumer behaviour students in Australian universities', in Eunju Ko, Charles R. Taylor, Kyung Hoon Kim, Juran Kim (ed.) Proceedings of the 2014 Global Marketing Conference, Singapore, 15-18 July 2014, pp. 1840-1851.


Document type: Conference Paper
Collection: Conference Papers

Title Assessing consumer behaviour students in Australian universities
Author(s) Ling, P
Year 2014
Conference name Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice
Conference location Singapore
Conference dates 15-18 July 2014
Proceedings title Proceedings of the 2014 Global Marketing Conference
Editor(s) Eunju Ko, Charles R. Taylor, Kyung Hoon Kim, Juran Kim
Publisher Global Alliance of Marketing & Management Associations
Place of publication Seoul, Republic of Korea
Start page 1840
End page 1851
Total pages 12
Abstract This paper contributes to a better understanding of how Australian universities assess undergraduate consumer behaviour students. The study was based on content analysis of course outlines located within the websites of 39 Australian universities. Findings have implications for educators and practitioners.
Subjects Marketing Communications
Keyword(s) Australian universities
Consumer behavior
Consumer behaviour courses
Methodology
Business in Australia
DOI - identifier 10.15444/GMC2014.09.08.02
Copyright notice © 2014 GAMMA. All Right Reserved.
ISSN 1976-8699
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