The Cultural Construction of Brazilian Bodies and Status

Ourahmoune, N, Amado Baptista De Figueiredo, B and Rojas, P 2014, 'The Cultural Construction of Brazilian Bodies and Status' in Glyn Atwal and Douglas Bryson (ed.) Luxury Brands in Emerging Markets, Palgrave Macmillan, United Kingdom, pp. 26-45.


Document type: Book Chapter
Collection: Book Chapters

Title The Cultural Construction of Brazilian Bodies and Status
Author(s) Ourahmoune, N
Amado Baptista De Figueiredo, B
Rojas, P
Year 2014
Title of book Luxury Brands in Emerging Markets
Publisher Palgrave Macmillan
Place of publication United Kingdom
Editor(s) Glyn Atwal and Douglas Bryson
Start page 26
End page 45
Subjects Marketing not elsewhere classified
Summary The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives.
Copyright notice Individual chapters © Respective authors 2014
ISBN 9781137330529
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