Health communication : a media and cultural studies approach

Lewis, B and Lewis, J 2015, Health communication : a media and cultural studies approach, Palgrave Macmillan, London, United Kingdom.


Document type: Book
Collection: Books

Title Health communication : a media and cultural studies approach
Author(s) Lewis, B
Lewis, J
Year 2015
Publisher Palgrave Macmillan
Place of publication London, United Kingdom
Subjects Cultural Studies not elsewhere classified
Summary This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication. Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media: How are communities using media to communicate about health and advocate for social change? What are the challenges and opportunities involved with using the media for health communication? How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication? This indispensable guide to health communication provides readers with detailed and practical insights to the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion"--Provided by publisher. This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.
Copyright notice © Belinda Lewis and Jeff Lewis 2015
Keyword(s) health
communication
community
activism
culture
ISBN 9780230298323
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