Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting

Gordon, R, Gurrieri, L and Chapman, M 2015, 'Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting', Journal of Business Research, vol. 68, no. 10, pp. 2164-2172.


Document type: Journal Article
Collection: Journal Articles

Title Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting
Author(s) Gordon, R
Gurrieri, L
Chapman, M
Year 2015
Journal name Journal of Business Research
Volume number 68
Issue number 10
Start page 2164
End page 2172
Total pages 9
Publisher Elsevier
Abstract This paper presents a study offering insight and understanding of the emerging concept of lifestyle consumption community in the context of sports betting in Australia. Recent research has identified the utility of socio-cultural approaches for understanding gambling, broadening the scope of research beyond an individual psychology perspective. Heretofore, the concept of 'problem gambling' has mostly focused on pathological gamblers. However, scholars in the field have argued for a repositioning of the framing of gambling. This study utilizes an interpretivist research approach, featuring friendship group interviews with young adult non-pathological gamblers engaging in sports betting aged 18-30. The findings offer insights on the locus, power structure, purpose, marketing potential, time span, structure, and social position of lifestyle consumption communities. The utility of consumer culture theory research for offering a broader understanding of gambling is identified. Implications for marketing management, consumer culture theory, and ideas for future research are discussed.
Subject Marketing not elsewhere classified
Keyword(s) Gambling
Sports betting
Lifestyle consumption community
At-risk consumers
Australia
Transformative consumer research
DOI - identifier 10.1016/j.jbusres.2015.03.016
Copyright notice © 2015 Elsevier Inc. All rights reserved.
ISSN 0148-2963
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Citation counts: TR Web of Science Citation Count  Cited 29 times in Thomson Reuters Web of Science Article | Citations
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