Broadcasting sport: Analogue markets and digital rights

López-González, H, Stavros, C and Smith, A 2017, 'Broadcasting sport: Analogue markets and digital rights', International Communication Gazette, vol. 79, no. 2, pp. 175-189.


Document type: Journal Article
Collection: Journal Articles

Title Broadcasting sport: Analogue markets and digital rights
Author(s) López-González, H
Stavros, C
Smith, A
Year 2017
Journal name International Communication Gazette
Volume number 79
Issue number 2
Start page 175
End page 189
Total pages 15
Publisher Sage
Abstract The future of sport broadcasting is uniquely positioned between the analogue paradigm of long-standing television broadcast networks and the digital prototype of agile new entrants. Juxtaposed between the two, sport consumers are being marshalled into digital enclosures for efficient commodification. In this article, we map the collision and the disorderly consequences of this juxtaposition between the analogue and the digital markets. We consider the current development of digital media rights through a series of brief illustrative examples in key sports and markets and then look ahead to explore what the future of sport broadcasting might become and posit the impact of digital technologies on the business models of broadcasters, sport content owners, and consumers.
Subject Marketing not elsewhere classified
Communication Technology and Digital Media Studies
Keyword(s) Analogue
broadcasting rights
data
digital
Internet
live streaming
media
media rights
sport
television
DOI - identifier 10.1177/1748048517694969
Copyright notice © The Author(s) 2017
ISSN 1748-0485
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