Life of SYN: A Story of the Digital Generation

Rennie, E 2011, Life of SYN: A Story of the Digital Generation, Monash University Publishing, Melbourne, Australia.


Document type: Book
Collection: Books

Title Life of SYN: A Story of the Digital Generation
Author(s) Rennie, E
Year 2011
Publisher Monash University Publishing
Place of publication Melbourne, Australia
Subjects Communication Technology and Digital Media Studies
Summary SYN (Student Youth Network) is a media organisation run by people between the ages of 12 and 26. In this 'coming of age story', Ellie Rennie follows the SYNners as they build Australia's most unusual media empire against enormous odds. Over the course of the book, social networking becomes the most popular use of the internet and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting and teaches schoolteachers about a new kind of literacy. In just two years dozens of careers are launched, the SYN radio audience doubles and they get told off for swearing. Life of SYN takes on the big issues of the media through the story of a small media organisation. This humorous and insightful book describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. Life of SYN gives structure to the new media world without curtailing its inventiveness and possibility. Life of SYN combines story with media theory, encompassing: digital literacy and media participation; the future of community media; youth media and media industries
Copyright notice © 2011
ISBN 9781921867064
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