Bridging boundaries in consumption, markets, and culture

Fernandez, K and Amado Baptista De Figueiredo, B 2018, 'Bridging boundaries in consumption, markets, and culture', Consumption Markets and Culture, vol. 21, no. 4, pp. 295-300.

Document type: Journal Article
Collection: Journal Articles

Title Bridging boundaries in consumption, markets, and culture
Author(s) Fernandez, K
Amado Baptista De Figueiredo, B
Year 2018
Journal name Consumption Markets and Culture
Volume number 21
Issue number 4
Start page 295
End page 300
Total pages 6
Publisher Routledge
Abstract This article introduces a special issue of Consumption Markets & Culture on "Bridging Boundaries in Consumption, Markets and Culture" presenting research by scholars based around the globe. Together, their work examines ways in which the dynamic relations between consumer actions, the marketplace, and cultural meanings bridge boundaries in consumption, markets, and culture. All of the studies rigorously showcase new ways of addressing enduring problems, demonstrating the rich analyzes that emerge when researchers dare to bridge boundaries between multiple perspectives in theory building.
Subject Marketing Theory
Keyword(s) Bridging boundaries
theory building
DOI - identifier 10.1080/10253866.2018.1460906
Copyright notice © 2018 Informa UK Limited, trading as Taylor & Francis Group
ISSN 1025-3866
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