Ask not what nature can do for you: A critique of ecosystem services as a communication strategy

Bekessy, S, Runge, M, KUSMANOFF, A, Keith, D and Wintle, B 2018, 'Ask not what nature can do for you: A critique of ecosystem services as a communication strategy', Biological Conservation, vol. 224, pp. 71-74.


Document type: Journal Article
Collection: Journal Articles

Title Ask not what nature can do for you: A critique of ecosystem services as a communication strategy
Author(s) Bekessy, S
Runge, M
KUSMANOFF, A
Keith, D
Wintle, B
Year 2018
Journal name Biological Conservation
Volume number 224
Start page 71
End page 74
Total pages 4
Publisher Elsevier Ltd
Abstract Given the urgent need to raise public awareness on biodiversity issues, we review the effectiveness of ecosystem services as a frame for promoting biodiversity conservation. Since its inception as a communications tool in the 1970s, the concept of ecosystem services has become pervasive in biodiversity policy. While the goal of securing ecosystem services is absolutely legitimate, we argue that it has had limited success as a vehicle for securing public interest and support for nature, which is crucial to securing long-term social mandates for protection. Emerging evidence suggests that focusing on ecosystem services rather than the intrinsic value of nature is unlikely to be effective in bolstering public support for nature conservation. Theory to guide effective communication about nature is urgently needed. In the mean-time, communicators should reflect on their objectives and intended audience and revisit the way nature is framed to ensure maximum resonance.
Subject Conservation and Biodiversity
Keyword(s) Biodiversity
Communications
Ecosystem services
Marketing
Message framing
DOI - identifier 10.1016/j.biocon.2018.05.017
Copyright notice © 2018 Elsevier Ltd. All rights reserved.
ISSN 0006-3207
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