A sport crisis typology: establishing a pathway for future research

Wilson, B, Stavros, C and Westberg, K 2010, 'A sport crisis typology: establishing a pathway for future research', International Journal of Sport Management and Marketing, vol. 7, no. 1, pp. 21-32.


Document type: Journal Article
Collection: Journal Articles

Title A sport crisis typology: establishing a pathway for future research
Author(s) Wilson, B
Stavros, C
Westberg, K
Year 2010
Journal name International Journal of Sport Management and Marketing
Volume number 7
Issue number 1
Start page 21
End page 32
Total pages 12
Publisher Inderscience Publishers
Abstract One of the main sponsorship benefits sought by a firm is a positive effect on corporate image through the association of their brand with a sporting entity. Given the increasing incidence of crises in sport, it can be argued that the sponsorship decision may be viewed as a form of risk-taking behaviour. Drawing on the crisis management and public relations literature, this paper examines the utility of established models within the domain of sport marketing and sponsorship. Specific emphasis is given to definitional and future research issues pertaining to athlete-triggered crises. The need for research in this area is evident given the potential brand risk associated with sponsoring athletes or teams within crisis-prone sports and the limited attention on this issue in the current literature. This paper explores the relevance of some pertinent terms that are central to an established structured crisis typology such as crisis, transgression, faux pas and terrorism and concludes with a direction for future research.
Subject Marketing Management (incl. Strategy and Customer Relations)
Sport and Leisure Management
Communication and Media Studies not elsewhere classified
Keyword(s) Sponsorship
Sport Risk
Sport Crisis Typology
Crisis Management
Sport
Sport Crisis
DOI - identifier 10.1504/IJSMM.2010.029709
Copyright notice Copyright 2009 Inderscience Publishers
ISSN 1475-8962
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Created: Wed, 17 Nov 2010, 16:09:00 EST by Catalyst Administrator
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