An operations management view of the services and goods offering mix

Correa, H, Ellram, L, Scavarda, A and Cooper, M 2007, 'An operations management view of the services and goods offering mix', International Journal of Operations and Production Management, vol. 27, pp. 444-463.

Document type: Journal Article
Collection: Journal Articles

Title An operations management view of the services and goods offering mix
Author(s) Correa, H
Ellram, L
Scavarda, A
Cooper, M
Year 2007
Journal name International Journal of Operations and Production Management
Volume number 27
Start page 444
End page 463
Total pages 19
Publisher Emerald Group Publishing
Abstract PURPOSE - To develop and propose a framework, termed here as the value package prism, for assessing the kinds of management processes and flexibility available in providing a range of value packages (services and goods offering mix). DESIGN/METHODOLOGY/APPROACH - The literature is examined and a set of highly-visible Latin-American examples are presented to support the development of the proposed framework. FINDINGS - Provides an additional perspective to the traditional set of characteristics (intangibility, inseparability, heterogeneity, and perishability) for differentiating services and goods. The proposed framework (stockability, intensity of interaction, simultaneousness of consumption, and ease of performance assessment) and the value prism may be useful to operations managers in developing, planning, organizing, or controlling the production and delivery of services or goods. ORIGINALITY/VALUE - Offers a new framework and an applied way to improve operations management by moving away from the extremes of pure services and pure goods to embrace how businesses compete and operate today, by delivering value packages. Provides an approach that facilitates operations managers' understanding and ability to manage substantial changes in the value packages offered to customers.
Subject Business and Management not elsewhere classified
DOI - identifier 10.1108/01443570710742357
Copyright notice © Emerald Group Publishing Limited
ISSN 0144-3577
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Citation counts: TR Web of Science Citation Count  Cited 42 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 48 times in Scopus Article | Citations
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